UK OVERVIEW

Over 15,000 double-opted members with completed profilers
150-200 new panelists recruited daily via various partner sites and internal referral program
Member customer service in English.
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Gender

Male51%
Female49%

Marital

Divorced52%
Married39%
Civil marriage5%
Never married4%
Widowed1%

State / Province

London20%
SouthEast18%
NorthWest14%
Yorkshire9%
EastMidlands9%
SouthWest9%
WestMidlands8%
North East6%
EastE4%
Other3%

Job travel

Never56%
1-2 times per month27%
3-5 times per month11%
> 6 times per month6%

Residence

Residence Rent55%
Residence Own45%

Education

University Degree (Bachelors Degree or equivalent)22%
A Level / AS level19%
HND / NVQ / HNC19%
More than 5 GCSEs / O-levels16%
Less than 5 GCSEs / O-levels15%
Advanced degree / Postgraduate or Doctoral Degree (M.A., PhD, etc.)7%
Other professional qualification (Law, Accountancy etc.)5%
None4%

Job

Employee21%
Other19%
Middle manager15%
Skilled worker12%
Worker8%
Service worker7%
IT worker7%
Teacher3%
Director3%
Entrepreneur3%
Bookkeeper2%

Job industry

Computers & IT12%
Retail11%
Manufacturing10%
Medical & Health7%
Construction6%
Education6%
Public Services & Government6%
Financial Services4%
Agriculture1%
Banking2%
Travel2%
Wholesale2%
Does Not Apply2%
Marketing2%
Telecommunications2%
Chemical1%
Energy & Utilites1%
Pharmaceutical1%
Real Estate1%
Security1%
Other21%

Employment

Full Time36%
Study at university, school15%
Unemployed13%
Part Time11%
Homemaker10%
Self Employed9%
Retired3%
On maternity leave1%

Employees

1-45%
5-95%
10-196%
20-4910%
50-997%
100-24913%
250-4999%
500-9999%
1,000-2,49914%
2,500-50006%
> 5,00016%

Company revenue, £

< 100 thousands8%
100-250 thousands5%
250-500 thousands5%
500 thousands-1 millions9%
1-5 millions19%
5-25 millions23%
25-100 millions12%
> 100 millions19%